It all begins with an idea.
Creating a PPC Campaign for the luxury market comes with its own challenges, challenges we fight everyday, so you don’t have to.
Over the last 15-years LEVEL FIFTY have worked almost exclusively within the luxury industry, understanding the way luxury customers find, read and interact with Google Ads is at the core of everything we do, every single day.
We use our collective knowledge base to understand your product and put it in front of the right buyers in markets globally.
Whatever you sell, the way you tell your story and who you tell it to makes all the difference.
Make it stand out.
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1. Dream it.
It all begins with an idea. Maybe you want to launch a new business. Maybe you want to grow your current luxury business in to something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you advertise your business online can make all the difference. Let’s dream it up together.
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2. Design it.
Once we’ve been through the ideation stage we’ll start bringing the structure of your tailored campaign to reality. Within a week or two you’ll have some reliable data. Each of our campaigns are unique and completely focused on the end goal of creating more business through clean, decisive decisions.
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3. Spec it.
When everyone is happy with the keywords, the ad structure and images we will begin getting it ready to go live. This stage is vitally important and will largely include future-proofing your campaigns for future changes and amendments we make on the data we find.
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4. Build it.
Now we’re sure that the campaign is going to do everything you need it to, we’ll start configuring your optimised campaign alongside our incredible dev team. With constant updates and transparency throughout the process. We’ll make sure that you know exactly what to expect before completion.
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5. Tweak it.
Every campaign ever configured by any agency needs changing after completion, small changes to the look and keywords are normal, as we continuously monitor the data and amend it to optimise the campaign in any way we can. We’ll run through a series of tests and refinement to make sure everyone is happy and all is running smoothly before moving on to the next, most important stage of any campaign.
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6. Grow it.
Every campaign we build comes with a FREE month of our game-changing luxury digital marketing services included. We do this to show you just how great we are and because it’s so important that the early stages of a campaign are setup correctly. From here you can take it over yourself or let us continue to grow your new luxury marketing campaign.
Our commitment to you
We’re real luxury digital marketing fans, it’s our passion and our focus everyday. That’s why we give you a FREE PPC Audit from our game-changing digital marketing management with every campaign we setup.
The first few weeks of your PPC Campaign are super important to its future success, so we help give you a head start by managing this transition for you, on us.
The fine print
We know you do not have loads of time to choose who helps you build your optimised PPC Campaign, so to save us both some time we’re going to let you in on some of the fine print now. Obviously, things can change and based on your project specifics these may scale up and down, but it’s a ball park for you to consider.
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PPC (pay per click) is a form of online marketing which we can use to advertise your website to result in “clicks” advertisers place bids on what you feel the value of the keyword as this will result in what audience sees your ads when they use these keywords.
PPC is often used to create campaigns that will result in promoting brand awareness, generating leads and increasing sales. To have a successful PPC campaign needs to be relevant to what you are selling. For instance if someone googles “luxury shoes” you can place your ad under these searches to try to result in a conversion.
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Keywords come in the following types: Positive & Negative.
Positive keywords can include -
Exact - Query will be exactly what you google. [luxury shoes]
Phrase - Query must be typed in the correct order, but can have words before or after the query. “luxury shoes for sale”
Broad - Query can be typed in and order and ads will show regardless. +luxury +trainers
We also have Negative Keywords.
This is to help filter out any people that won't be looking for luxury trainers to buy as an example, if someone googles “free luxury trainers” paying for them to see the ad is not going to help you to convert a sale. For a luxury brand like yourself this is the type of traffic we would like to avoid.
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Usually, getting started on a successful PPC campaign is to give us keywords that explain what your business is. Making sure we have the correct key words is the best way to have a high converting campaign.
Once we agree on a set of keywords we can start the campaign and from the date we receive we will tailor the this on a day to day basis to ensure the campaign is performing optimally.
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In most cases we deal with everything needed but some clients like to be involved in certain elements like key words, where the ads are targeted and how they look.
In some circumstances we will need input on images, but the majority of the time we can handle the campaign from start and the continual improvement month by month.